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AUGUST 20-22, 2019

AUGUST 20-22, 2019

The Unconventional Media Convention
AUGUST 20-22, 2019

AUGUST 20-22, 2019



The Portland Pop-Up is the Unconventional Convention. This invitation only, two-day meeting is designed to motivate and educate Program and Content Directors for the betterment of the media industry.


About 100 or so people. 95 of whom are cool and 5 our parents made us invite.


Meetings, presentations and conversations will be held in the Alpha Media theater located in Portland, OR., home of Sasquatch.


The Portland Pop-Up pops off Tuesday evening, August 20th and runs through Thursday night August 22nd at the Big Pink. We’ll explain that later.



The Hoxton, located in Portland’s historic Old Town Chinatown. You don’t have to speak Chinese to check-in, fortune cookies not included, but you are only 9 minutes away from the Portland Pop-Up.

15 N.W. 4th Avenue
Portland, Or. 97209
(503) 770 0500 

Who’s droppin’ the knowledge

Bob Profitt
Alpha Media CEO

Phil Becker
Alpha Media Executive Vice President of Content

Greg Bell
Corporate Keynote Speaker / Author of Water The Bambo / Accomplished Thought-Leader

Jeff McHugh
Media Talent Coach

Mike Caren
Producer / Songwriter / CEO & founder of Artist Partner Group

Hit Boy
Producer / Rapper / Songwriter who’s delivered platinum records for Drake, Justin Bieber, Beyonce & more.

Social House
Artists / Producers delivering hits for Ariana Grande, Cardi B, Chris Brown & more

Fred Jacobs
President of Jacobs Media Strategies

Wayne Hoffman
Mentalist / Illusionist

Lori Lewis
Modern Luxury Vice President of Social Media 

Randi P’Pool
Aptivada Chief Marketing Officer

Jubal Fresh
Comedian / Radio Host

The Dana Cortez Show
Radio Host

Tino Cochino
Radio Host

Radio Host

Sean Carrier
Triller General Manager

Jill Strada
Cox Media Group Director of Operations

Haley Jones
Nielsen Director / Radio

Jason Garte
Founder / President of The MIX Group


Who’s Droppin’ By

Tove Lo


Stephen Puth




We Three




4th & Orange

Who’s droppin’ the beat


Where am I supposed to be?


Tove Lo @ Tope
Rooftop Reception at Hoxton Hotel
Hosted by Republic Records with DJ Automatic


Breakfast Delivered to Rooms


Mimosa &  Bloody Mary Bar with Blue Star Donuts Reception / Alpha Media Theater

8:30a – 8:45a

Welcome from Alpha CEO Bob Proffitt

8:45a – 9:15a

“PHILosophy” from Alpha EVP of Content Phil Becker

9:15a – 9:25a

Republic Records – Performance by R. LUM.R

9:25a – 9:45a

In2une / 300 Entertainment

9:45a – 9:55a


9:55a – 10:05a


10 Minute Break

10:15a – 11:15a

Greg Bell – Solutions for Lasting Change

More than just a motivational speaker and Ted Talk alum, Greg Bell is a thought leader, business consultant, and leadership coach. His famous book, Water The Bamboo: Unleashing The Potential Of Teams And Individuals, has inspired Fortune 500 companies like Nike, Disney, Comcast and  The Portland Trailblazers. He is also the force behind Coaches vs. Cancer — a campaign for the American Cancer Society that has raised over $87 million for cancer research.

10 Minute Break

11:25a – 12:30p

Jeff McHugh – The Power of Storytelling

The outstanding media players of 2019 are expert storytellers. As an OM or PD, knowing how to tell a story well means you can be more effective in teaching storytelling to your on-air players. Get ready to tell your story in a fun, interactive session with talent coach Jeff McHugh. Jeff McHugh coaches presenters for on-air, on-camera, on-stage and for podcasts. At The Randy Lane Company, Jeff encourages top performance from hosts in every radio format and podcast genre across the US, Canada, and Mexico. Jeff also coaches public speaking at companies like Facebook, LinkedIn, NBC Universal and Amazon through Own The Room.

12:30p – 1:30p

Food Truck Frenzy with UpInSmokeTwisted Gyro

1:30p – 1:50p

Epic Records

1:50p – 2:10p

Def Jam

2:10p – 2:20p

RED Music – Performance by MAX

2:20p – 2:40p

Arista – Performance by Stephen Puth

10 Minute Break

2:50p – 4:00p

The Anatomy Of A Hit – The Secret Behind Hit Records with Mike Caren, Hit Boy, Social House

Mike Caren is a producer, songwriter as well as the CEO & founder of Artist Partner Group. Working across Warner Music’s legendary labels, such as Atlantic, Elektra, and Warner Bros. Records, Mike has written or produced songs with Bruno Mars, Beyonce, Kanye West, Flo Rida and many others.  Over the course of his career, Caren has signed or co-signed 19 Platinum – or Gold – selling artists.

Hit-Boy is a producer, rapper and songwriter and has worked with some of the industry’s biggest artists including Lil Wayne, Chris Brown, DJ Khaled, Rihanna, Nicki Minaj, Justin Bieber, Drake, Travis Scott and more. 

Michael “Mikey” Foster and Charles “Scootie” Anderson teamed up to form the duo Social House, delivering hits for Ariana Grande, Meghan Trainor, Cardi B, Jennifer Lopez, Lil Yachty and are currently the opening act of the Ariana Grande World Tour.

4:00p – 4:30p

Lori Lewis – Stop Thinking What You Do Has Value

Lori will be sharing why gone are the days of touting product attributes. Today’s brand voice needs to reflect what matters to the audience. It’s no longer about how our product performs, but how the product fits and feels in their lives.  Lori will share ways to redefine our competitive strategies; becoming more purposeful in the minds of the fans.

Lori Lewis’ radio career spans 25 years, starting out as an on-air talent on the nationally syndicated “Bubba the Love Sponge” show, and then to a decorated Program Director in Baltimore. Lori left day to day programming in 2008 and created the new position – VP of Social Strategies & Digital Audience Growth – for Duke Wright’s Midwest Communications. In 2015, Lori, again, forged a new position for the industry as Vice President, Social Media, for Cumulus Media and Westwood One. In 2018, Lori left Cumulus to rejoin Lew Dickey for another newly created position, Vice President, Social Media for Modern Luxury.


Board Portland Spirit (Salmon Street Springs Dock 1020 SW Naito Parkway)


Portland Spirit Departs


Dinner On The Portland Spirit


Spirits On The Portland Spirit


Breakfast Delivered to Rooms


Mimosa & Bloody Mary Bar With Voodoo Donuts Reception / Alpha Media Theater

8:00a – 9:00a

Fred Jacobs – Jump Balls For Creating New Ideas

Jacobs Media celebrates its 36th anniversary this year, providing research and consulting guidance to brands throughout North America, including commercial, public, and digital media. Jacobs Media’s annual Techsurveys have been widely quoted inside radio – and out – providing fresh data about the “connected car,” smart speakers, podcasting, and other key challenges and opportunities facing radio.   

10 Minute Break


Atlantic Records


Columbia Records


RCA Records

10:10a – 11:00a

The Mentalist Wayne Hoffman

Multi-award winning performer Wayne Hoffman is recognized as one of the top mentalists in the world with performances on Ellen, America’s Got Talent, The Today Show, CNN and countless others. He currently tours the world with his stage show “Mind Candy” and his motivational speech, “The Power and Potential of The Human Mind.” He is also the author of the best-selling book “Mind Candy.”

10 Minute Break

11:10a – 11:40p

Randi P’Pool – Promotions That Don’t Suck by Aptivada

“Alexa, build my weekend contest.” JK, but you do have Aptivada! And we’ve got you covered! We’ll build a contest in real time for you to use right now. Create any type of promotion on our platform. Give away tickets with a sweepstakes, poll your fans, survey or quiz them on their expertise, or run a pick’ em or bracket for pro or college sports. Get all of these with real time stats and engagement. 10 products, 1 platform and billions of themed templates to use. It’s easy. It’s fast. And it looks pretty sweet. 

11:40am – 12:10p

Food Truck Fiesta with Pepe Caliente & Koi Fusion 

12:10p – 12:30p

88Rising / Mad Decent

12:30p – 12:40p

Interscope Records

12:40p – 12:50p


12:50p – 1:10p

Lakeside Mgm / We Three

1:10p – 1:40p

Salt & Straw Ice Cream Social – 3rd Floor Lounge

1:40p – 2:20p

Dear Program Director – An Open Letter From Talent With Jubal Fresh, The Dana Cortez Show, Tino Cochino & Ebro Hosted by Jeff McHugh

2:20p – 2:50p

Sean Carrier –  General Manager Triller

Triller is an entertainment platform built for creators. A social video community where you can show the world who you are by capturing flawless videos and sharing them in seconds. With over 40 Million downloads and partnerships with the biggest names in music and Social Media, GM Sean Carrier shares how radio can use the platform to engage at an even higher level.

2:50p – 3:20p

Jill Strada – Cox Media Group Miami

Jill will be discussing the biggest asset we have in our industry, the people.  Whether you’re grooming the next big pop star, coaching the next big morning show on radio or developing social influencers to curate content for their blogs or podcast, people make it all happen. 

3:20p – 3:50p

Hayley Jones – Nielsen Muisic / BDS

Haley spent most of her career programming radio, but has recently jumped ship to tell stories using data on the Nielsen Music team. Join us for the latest on the music consumption conversation: What the heck is this music consumption thing anyways and how does it help me? Insights from the Nielsen Music Midyear Report. Plus, be the first to see the new Custom Music Dashboard (created for Alpha) and BDSradio 3.0.

3:50p – 4:30p

Jason Garte – The MIX Group

Learn how a minimum wage employee of Power 96 Miami used one station as his launching pad to become the industries largest imaging and sound design company. Now, in their 16th year, The MIX Group has over 1,200 clients worldwide. Expect an overly passionate Jason, fluttering around on stage, elaborating on the differences between mere station identification and actual, real-life, effective audience brand washing.

4:30p – 6:30p

Adidas Field Trip

A trip to Sneaker City would not be complete without a stop at the Adidas Employee Store. This members-only store has all of the latest Adidas gear and because it is Oregon, there is no sales tax. Come kick it and maybe cop some kicks! 


Capitol Record Dinner (Portland City Grill 111 S.W. 5th Ave 30th floor)



Is there a dress code?
No lingerie, flip flops or PJs, please.


Is downtown Portland safe?
Yes. But you might run across the occasional ‘urban camper.’ Don’t be alarmed if you see, hear or smell something a little out of the ordinary. It’s just part of ‘keeping Portland weird.’


How do I get from the Hoxton to the Alpha Media theater?
You have options! You could Hip-Hop to the MAX which will get you there in 9 minutes, grab one of the many scooters around the city or walk up 5th Ave. There will be guides at the Hoxton directing you to the MAX green and yellow lines which run every 15 minutes. If you can’t find your way, we shouldn’t have invited you in the first place.


Will there be any special guests?
That’s a secret.


Which are better, Voodoo or Blue Star donuts?
We’ll leave that up to you to decide. Try either one at the Bloody Mary / Mimosa bar each morning.


What can I do while I’m in Portland?
So much! Visit our Things To Do In PDX page here to get the full Portland experience.


Is marijuana legal in Portland? Can you smoke it on the street?
Google it.


Get Lost In Powell’s Books
Powell’s Books is home to more than one million books. Located in the Pearl District, this unique bookstore boasts the title of ‘largest independent bookstore in the world’.

Visit The Smallest Park In The World
At the intersection of SW Naito Parkway and Taylor Street located in the center divide, you will find Mill Ends Park measuring in at a whopping 452 square inches as being the smallest park in the world.

Pose Under The Keep Portland Weird Sign
Portland’s mantra is meant to embrace the uniqueness of the city and support local businesses. You will see the saying on bumper stickers throughout the town, but no sticker is quite as impressive as the huge painted wall located just one block from The Hoxton across the street from Voodoo doughnuts.

Stroll Through Lan Su Chinese Garden
Dubbed by many as ‘the most authentic Chinese garden outside of China, the Lan Su Garden is serenity personified. This walled garden will instantly transport you out of the U.S to China as soon as you walk through the gates. Lan Su Garden can be loosely translated to mean the “Garden of the Awakening Orchids.” That is exactly what you will experience as you explore Chinese culture, see their way of thinking and learn a bit about their history.

Explore The Shanghai Tunnels (if horror stories aren’t your thing, refer to the next activity)
This elaborate web of tunnels is surrounded by fantastic legends of horrific tales that will send a chill down your spine. During the period between 1850 and 1941, Portland was known as the “Forbidden City of the West.” This is because it was one of the most dangerous ports in the U.S, if not the world. Within this period, a series of tunnels, known as the ‘Shanghai Tunnels,‘ was developed under the city streets. These tunnels linked a wide web of hotels and basement bars to each other and to the docks at the Willamette River. They were also used to ferry goods, people, supplies as well as a host of other illicit activities to and from the ships that visited the docks at Portland. For a time, able bodied men were drugged and smuggled through these tunnels to work on forced labor basis as crew men on ships that needed the workforce. This elaborate web of tunnels is surrounded by fantastic legends of horrific tales that will send a chill down your spine. You can explore this with the Portland Underground Walking Tour.

Drink Oregon Wine & Make A Toast At A Local Winery
The Portland Wine Bar and Winery Tasting Room opened in March 2012. Located a block from Pioneer Square, it just keeps getting better every year. They focus on local, small batch wines from other small Oregon and Washington wineries and keep rotating the wines. As a Portland urban winery tasting room, they host a large number of tourists seeking out Pacific Northwest Wines, especially Oregon Pinot noir. #KeepWineWeird

Peruse The Collections At The Portland Art Museum
The Portland Art Museum was founded in 1892 and is the seventh oldest museum in the country. The museum has become famous around the world because of its permanent collection that has more than 42,000 pieces in it. For history buffs, there are plenty of historic art pieces on display. There are many pieces that have been collected from the native people of North America as well as a large collection of English silver. The campus that the museum sits on also has the Jubitz Center for Modern and Contemporary Art which is well worth taking a look at.

Drink A Flaming Spanish Coffee At Huber’s
A Flaming Spanish Coffee at Huber’s consists of Bacardi 151 rum, Kahlua, Bols Triple Sec, coffee, fresh whipped cream and a touch of nutmeg on top. But, what makes this drink a special thing to do in Portland is the execution that involves a fire-filled show, prepared table-side and with lots of flair.