Where am I supposed to be?


Tove Lo @ Tope
Rooftop Reception at Hoxton Hotel
Hosted by Republic Records with DJ Automatic


Breakfast Delivered to Rooms


Mimosa &  Bloody Mary Bar with Blue Star Donuts Reception / Alpha Media Theater

8:30a – 8:45a

Welcome from Alpha CEO Bob Proffitt

8:45a – 9:15a

“PHILosophy” from Alpha EVP of Content Phil Becker

9:15a – 9:25a

Republic Records – Performance by R. LUM.R

9:25a – 9:45a

In2une / 300 Entertainment

9:45a – 9:55a


9:55a – 10:05a


10 Minute Break

10:15a – 11:15a

Greg Bell – Solutions for Lasting Change

More than just a motivational speaker and Ted Talk alum, Greg Bell is a thought leader, business consultant, and leadership coach. His famous book, Water The Bamboo: Unleashing The Potential Of Teams And Individuals, has inspired Fortune 500 companies like Nike, Disney, Comcast and  The Portland Trailblazers. He is also the force behind Coaches vs. Cancer — a campaign for the American Cancer Society that has raised over $87 million for cancer research.

10 Minute Break

11:25a – 12:30p

Jeff McHugh – The Power of Storytelling

The outstanding media players of 2019 are expert storytellers. As an OM or PD, knowing how to tell a story well means you can be more effective in teaching storytelling to your on-air players. Get ready to tell your story in a fun, interactive session with talent coach Jeff McHugh. Jeff McHugh coaches presenters for on-air, on-camera, on-stage and for podcasts. At The Randy Lane Company, Jeff encourages top performance from hosts in every radio format and podcast genre across the US, Canada, and Mexico. Jeff also coaches public speaking at companies like Facebook, LinkedIn, NBC Universal and Amazon through Own The Room.

12:30p – 1:30p

Food Truck Frenzy with UpInSmokeTwisted Gyro

1:30p – 1:50p

Epic Records

1:50p – 2:10p

Def Jam

2:10p – 2:20p

RED Music – Performance by MAX

2:20p – 2:40p

Arista – Performance by Stephen Puth

10 Minute Break

2:50p – 4:00p

The Anatomy Of A Hit – The Secret Behind Hit Records with Mike Caren, Hit Boy, Social House

Mike Caren is a producer, songwriter as well as the CEO & founder of Artist Partner Group. Working across Warner Music’s legendary labels, such as Atlantic, Elektra, and Warner Bros. Records, Mike has written or produced songs with Bruno Mars, Beyonce, Kanye West, Flo Rida and many others.  Over the course of his career, Caren has signed or co-signed 19 Platinum – or Gold – selling artists.

Hit-Boy is a producer, rapper and songwriter and has worked with some of the industry’s biggest artists including Lil Wayne, Chris Brown, DJ Khaled, Rihanna, Nicki Minaj, Justin Bieber, Drake, Travis Scott and more. 

Michael “Mikey” Foster and Charles “Scootie” Anderson teamed up to form the duo Social House, delivering hits for Ariana Grande, Meghan Trainor, Cardi B, Jennifer Lopez, Lil Yachty and are currently the opening act of the Ariana Grande World Tour.

4:00p – 4:30p

Lori Lewis – Stop Thinking What You Do Has Value

Lori will be sharing why gone are the days of touting product attributes. Today’s brand voice needs to reflect what matters to the audience. It’s no longer about how our product performs, but how the product fits and feels in their lives.  Lori will share ways to redefine our competitive strategies; becoming more purposeful in the minds of the fans.

Lori Lewis’ radio career spans 25 years, starting out as an on-air talent on the nationally syndicated “Bubba the Love Sponge” show, and then to a decorated Program Director in Baltimore. Lori left day to day programming in 2008 and created the new position – VP of Social Strategies & Digital Audience Growth – for Duke Wright’s Midwest Communications. In 2015, Lori, again, forged a new position for the industry as Vice President, Social Media, for Cumulus Media and Westwood One. In 2018, Lori left Cumulus to rejoin Lew Dickey for another newly created position, Vice President, Social Media for Modern Luxury.


Board Portland Spirit (Salmon Street Springs Dock 1020 SW Naito Parkway)


Portland Spirit Departs


Dinner On The Portland Spirit


Spirits On The Portland Spirit


Breakfast Delivered to Rooms


Mimosa & Bloody Mary Bar With Voodoo Donuts Reception / Alpha Media Theater

8:00a – 9:00a

Fred Jacobs – Jump Balls For Creating New Ideas

Jacobs Media celebrates its 36th anniversary this year, providing research and consulting guidance to brands throughout North America, including commercial, public, and digital media. Jacobs Media’s annual Techsurveys have been widely quoted inside radio – and out – providing fresh data about the “connected car,” smart speakers, podcasting, and other key challenges and opportunities facing radio.   

10 Minute Break


Atlantic Records


Columbia Records


RCA Records

10:10a – 11:00a

The Mentalist Wayne Hoffman

Multi-award winning performer Wayne Hoffman is recognized as one of the top mentalists in the world with performances on Ellen, America’s Got Talent, The Today Show, CNN and countless others. He currently tours the world with his stage show “Mind Candy” and his motivational speech, “The Power and Potential of The Human Mind.” He is also the author of the best-selling book “Mind Candy.”

10 Minute Break

11:10a – 11:40p

Randi P’Pool – Promotions That Don’t Suck by Aptivada

“Alexa, build my weekend contest.” JK, but you do have Aptivada! And we’ve got you covered! We’ll build a contest in real time for you to use right now. Create any type of promotion on our platform. Give away tickets with a sweepstakes, poll your fans, survey or quiz them on their expertise, or run a pick’ em or bracket for pro or college sports. Get all of these with real time stats and engagement. 10 products, 1 platform and billions of themed templates to use. It’s easy. It’s fast. And it looks pretty sweet. 

11:40am – 12:10p

Food Truck Fiesta with Pepe Caliente & Koi Fusion 

12:10p – 12:30p

88Rising / Mad Decent

12:30p – 12:40p

Interscope Records

12:40p – 12:50p


12:50p – 1:10p

Lakeside Mgm / We Three

1:10p – 1:40p

Salt & Straw Ice Cream Social – 3rd Floor Lounge

1:40p – 2:20p

Dear Program Director – An Open Letter From Talent With Jubal Fresh, The Dana Cortez Show, Tino Cochino & Ebro Hosted by Jeff McHugh

2:20p – 2:50p

Sean Carrier –  General Manager Triller

Triller is an entertainment platform built for creators. A social video community where you can show the world who you are by capturing flawless videos and sharing them in seconds. With over 40 Million downloads and partnerships with the biggest names in music and Social Media, GM Sean Carrier shares how radio can use the platform to engage at an even higher level.

2:50p – 3:20p

Jill Strada – Cox Media Group Miami

Jill will be discussing the biggest asset we have in our industry, the people.  Whether you’re grooming the next big pop star, coaching the next big morning show on radio or developing social influencers to curate content for their blogs or podcast, people make it all happen. 

3:20p – 3:50p

Hayley Jones – Nielsen Muisic / BDS

Haley spent most of her career programming radio, but has recently jumped ship to tell stories using data on the Nielsen Music team. Join us for the latest on the music consumption conversation: What the heck is this music consumption thing anyways and how does it help me? Insights from the Nielsen Music Midyear Report. Plus, be the first to see the new Custom Music Dashboard (created for Alpha) and BDSradio 3.0.

3:50p – 4:30p

Jason Garte – The MIX Group

Learn how a minimum wage employee of Power 96 Miami used one station as his launching pad to become the industries largest imaging and sound design company. Now, in their 16th year, The MIX Group has over 1,200 clients worldwide. Expect an overly passionate Jason, fluttering around on stage, elaborating on the differences between mere station identification and actual, real-life, effective audience brand washing.

4:30p – 6:30p

Adidas Field Trip

A trip to Sneaker City would not be complete without a stop at the Adidas Employee Store. This members-only store has all of the latest Adidas gear and because it is Oregon, there is no sales tax. Come kick it and maybe cop some kicks! 


Capitol Record Dinner (Portland City Grill 111 S.W. 5th Ave 30th floor)